“The bedside book of Marcel Telles, Founder of Ambev”

his is how Exame.com describes the sales success of the book “Double Your Profits”, by Bob Fifer

Written in 1993, many of the teachings and learning presented in the book “Double your Profits” are still present today. American consultant Bob Fifer gathers tips on how to reduce costs, increase sales and improve a company's results in six months.

And who wouldn't like these tips? That was how the associates participated in the study of this book on the last Monday of November, the 29th. Felipe Caroni, Giancarlo Ferreira, Gustavo Ludgero and Mateus Oliveira brought in their speeches the five parts that the book presents, not forgetting to mention the author's own instructions for achieving such results.

Édipo Vasconcellos, Associate II and event leader, brought in his briefing: “Bob lists 78 essential steps to double the profits of any organization or enterprise in six months or less. For this, everyone needs to be committed to profit, create a strong culture that will provide the necessary basis to reduce costs and increase sales.”

The group also invited the Honorary Associate Gustavo Ribeiro to testify in the case of the company Marca Ambiental, since many of its processes changed after the book was read by the company's managers. Now we certainly understand the description of Exame.com!