Líderes received this week Rafael Marconi

The guest divided his lecture into two parts, sharing his career and business learnings

On the first Monday of May, 03, Líderes do Amanhã Institute received as guest Rafael Marconi, Commercial Director at Grupo Boticário. He has a degree in Business Administration from UERJ, an MBA from IBMEC and a Kellogg specialization.

He has worked for companies such as Ambev, Unilever, in areas of sales, trade marketing, technology and others. The first block of questions was directed to this subject, about how his choices were made and how his friends and family influenced his decisions.

In the second part, he focused on the experiences lived by Boticário until today, demonstrating the company's actions and reactions before and during the COVID-19 pandemic. Jéssica Mota Etchandy Lima, Associate II and event’s leader, pointed out: “there have been changes in consumer behavior throughout the pandemic and we want to know the importance of Boticário's technology along this path.”

Rafael told them about the customer's experience, how he diversified his work with franchisees, and what your competitors do to guarantee an excellent level of service. It was certainly a reflection on crises in the franchise and retail sector for the Líderes associates.