Lecture with Antônio Tadeu Fachetti and his son Daniel Fachetti

Father and son tell the story of Hortifruti, from its foundation to its sale in 2018.

Yesterday, February 14, the Instituto Líderes do Amanhã received as a guest speaker Antônio Tadeu Fachetti, one of the founding partners of Hortifruti, a company with over 20 years and considered a leader in a niche market located between the open market and the supermarket. And also his son Daniel Fachetti, CEO of the company Jeito Caseiro Alimentos and Managing Partner of Colorado Investimentos.

They told the story of Hortifruti since it was founded, bringing examples of management, economy and day-to-day experiences, generating more learning for associates. They showed what was behind the success of the Hortifruti network, the mistakes and successes over time, always showing simplicity in their words, and that respect and care for the other is something that must always be prioritized and that makes all the difference.

The lecture was mediated by event leader Felipe Calente, Associate III of Líderes. Felipe brought in his briefing a short summary of Hortifruti's history: “Two young friends decided to turn a dream into reality. In 1989, they set up the first store in Colatina, in Espírito Santo, to offer people a new way to buy fruits and vegetables. They decided to revolutionize everything from the relationship with producers and suppliers, to the assembly and replacement of the stalls.”.

The event leader used several questions from the audience to make the event more dynamic and to extract as much information from the speakers as possible. The result was learning in a light and relaxed way, going through all the personal experiences of Tadeu Fachetti and his son, Daniel Fachetti, in this journey of creating and expanding the Hortifruti network.