Extraordinary Event: Slogan Workshop

Yesterday, March 9, it happened one of the most important events for the Instituto Líderes do Amanhã: the Slogan Workshop for the 10th Freedom and Democracy Forum of Vitória. We received as a guest the speaker Mônica Debbané, Creative Director of MP Publicidade and Moqueca Capixaba, and the event's leader was the associate III Danniel Benevides, who had the support of the Project Committee to conduct the event.

The purpose of the lecture was to show associates the importance of an impactful slogan for a brand, project or organization. Mônica brought marketing strategies and tips so that the creativity of the associates was stimulated, and thus the slogan for the 10th Freedom and Democracy Forum in Vitória was defined.

The dynamics of the event were carried out in groups, encouraging debate among members, generating different perspectives and thus creating different innovative possibilities for slogans. After having raised different themes, the associates could vote as a group on the best ideas, being elected the 05 best. The creators of the respective slogans went ahead to expose and defend their idea, after a new vote was taken and thus officially defined the slogan of the year.

Soon we will share the chosen theme and more information about the tenth edition of the Freedom and Democracy Forum of Vitória. Stay tuned on our social media!