Book Study “Winners by Choice”

Yesterday, 02/21, members of the Leaders of Tomorrow Institute participated of the book study “Winners by Choice”, by Jim Collins and Morten T. Hansen. The Study was conducted by the Event Leader, Édipo Vasconcellos, and the presenters: André Paris, Gustavo Rosetti, Ivan Oikawa, Laís Cavalcante and Lyssia Chieppe.

Jim Collins and Morten Hansen, considered one of the most acclaimed and influential management authors in the world, bring in their book “Winners by Choice” concepts that show why some companies thrive in uncertainty and others do not.

The event's leader, Édipo Vasconcellos, brings in his briefing a small summary of the work: “Collins and Hansen investigate what large companies have in common that differentiate them from those which they are compared and identify a series of characteristics. Choice Winners demonstrates how fanatical discipline, productive paranoia, empirical creativity, level 5 ambition, and the ability to earn better returns on luck are the key to build a winning company.”

The presentation of the book was very dynamic, with the exhibition of videos, interactions with the audience, presentation of a successful case and interviews with associates who experienced the concepts brought by the book in the companies that they are or were part of, thus making the study a successful event.