Book Study "The Rule is No Rules: Netflix and the Culture of Reinvention"

Yesterday, November 21th, the book study "The Rule is to Have No Rules: Netflix and the Culture of Reinvention," written by Erin Meyer and Reed Hastings. The event leader was associate II, Caíque Orletti, and was introduced by associates Ana Clara Carreira, Daniel Lube, Felipe Garayp, and Tiago Rossi.

Caíque begins the event introducing the book, according to an excerpt from his briefing: "A company that could be like any other, if it were marked by ups and downs, but in the case of Netflix much more ups than downs. A curious history and exponential growth. A difficult company to quote alone, given the damage, perhaps forewarned, to competitor Blockbuster."

After the introduction, the group started the book presentation with a brief summary of the book, exploring and bringing practical cases of the main points, being them: culture, constructive feedbacks, controls, and innovation cycle. In addition, the group had a brief speech from associate Thiago Rizzo, who talked a little about Netflix in the economic context.

The study was very dynamic, being open for debate throughout the presentation, in which associates could ask questions and express their opinions. At the end, the group and some associates were able to give some hints about the future of Netflix and its market, based on what was discussed during the event.